Quotation Walla, Peter and Koller, Monika. 2016. Neuromarketing - Die neue Generation. Verkaufen. Magazin für Verkauf und Vertrieb, 14.03.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Magazine/newspaper article
Language German
Title Neuromarketing - Die neue Generation
Title of journal Verkaufen. Magazin für Verkauf und Vertrieb
Year 2016
Date March 14, 2016

Associations

People
Koller, Monika (Details)
External
Walla, Peter (University of Newcastle, Australia)
Organization
Marketing Management IN (Details)
Marketing and Consumer Research IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5301 Distributive trades (Details)
5307 Business and management economics (Details)
5320 Marketing (Details)
5321 Market research (Details)
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