Walla, Peter and Koller, Monika. 2016. Neuromarketing - Die neue Generation. Verkaufen. Magazin für Verkauf und Vertrieb, 14.03.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Magazine/newspaper article |
| Language | German |
| Title | Neuromarketing - Die neue Generation |
| Title of journal | Verkaufen. Magazin für Verkauf und Vertrieb |
| Year | 2016 |
| Date | March 14, 2016 |
Associations
- People
- Koller, Monika (Details)
- External
- Walla, Peter (University of Newcastle, Australia)
- Organization
- Institute for Marketing Management IN (Details)
- Institute for Marketing and Consumer Research IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5301 Distributive trades (Details)
- 5307 Business and management economics (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)