Quotation Gruber, Verena, Holweg, Christina. 2016. Vulnerable And Not Normal: The Malleability Of Crafting A Consumer Identity. EMAC , Oslo, Norwegen, 24.05.-27.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Vulnerable And Not Normal: The Malleability Of Crafting A Consumer Identity
Event EMAC
Year 2016
Date 24.05.-27.05
Country Norway
Location Oslo

Associations

People
Holweg, Christina (Details)
External
Gruber, Verena (HEC Montreal, Canada)
Organization
Retailing and Marketing IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5307 Business and management economics (Details)
5320 Marketing (Details)
5363 Non-profit-sector research (NPO, NPI) (Details)
5407 Ethics and social sciences (Details)
5427 Poverty research, social exclusion (Details)
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