Gruber, Verena, Holweg, Christina. 2016. Vulnerable And Not Normal: The Malleability Of Crafting A Consumer Identity. EMAC , Oslo, Norwegen, 24.05.-27.05.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Vulnerable And Not Normal: The Malleability Of Crafting A Consumer Identity |
| Event | EMAC |
| Year | 2016 |
| Date | 24.05.-27.05 |
| Country | Norway |
| Location | Oslo |
Associations
- People
- Holweg, Christina (Details)
- External
- Gruber, Verena (HEC Montreal, Canada)
- Organization
- Institute for Retailing & Data Science IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5307 Business and management economics (Details)
- 5320 Marketing (Details)
- 5363 Non-profit-sector research (NPO, NPI) (Details)
- 5407 Ethics and social sciences (Details)
- 5427 Poverty research, social exclusion (Details)