Quotation Güntürkün, Baris Pascal, Lukasczyk, Alfred, Koch, Holger. 2012. Wieviel eine Marke Wert ist. Personalmagazin, 9 (10), 44-45.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Personalmagazin
Language German
Title Wieviel eine Marke Wert ist
Volume 9
Number 10
Year 2012
Page from 44
Page to 45
URL https://www.haufe.de/download/personalmagazin-ausgabe-102012-personalmagazin-139072.pdf
DOI na
Open Access Y

Associations

People
Güntürkün, Baris Pascal (Details)
External
Koch, Holger (trendence Institute GmbH, Germany)
Lukasczyk, Alfred (Evonik Industries AG, Germany)
Organization
Marketing DP (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
5324 Organizational research (Details)
5352 Human resource management, personnel management (Details)
5532 Applied psychology (Details)
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