Starjournal Quotation Haumann, Till, Güntürkün, Baris Pascal, Schons, Laura-Marie, Wieseke, Jan. 2015. Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity. Journal of Marketing 79 (6), 17-33.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Marketing
Citation Index SSCI
WU Journalrating 2009 A+
Starjournal Y
Language English
Title Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity
Volume 79
Number 6
Year 2015
Page from 17
Page to 33
Reviewed? Y
DOI http://dx.doi.org/10.1509/jm.14.0357

Associations

People
Güntürkün, Baris Pascal (Details)
External
Haumann, Till (Ruhr-University of Bochum, Germany)
Schons, Laura-Marie (University of Mannheim, Germany)
Wieseke, Jan (Ruhr-University of Bochum, Germany)
Organization
Marketing DP (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5315 Commercial science (Details)
5320 Marketing (Details)
5321 Market research (Details)
5532 Applied psychology (Details)
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