Güntürkün, Baris Pascal, Haumann, Till, Lukasczyk, Alfred. 2015. How to Evaluate Employer Brands: A Monetary Approach. In: Human Resource Management Practices – Assessing Added Value, Hrsg. Andresen, Maike und Christian Nowak , S. 53-67. Heidelberg: Springer.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | German |
| Title | How to Evaluate Employer Brands: A Monetary Approach |
| Title of whole publication | Human Resource Management Practices ¿ Assessing Added Value |
| Editor | Andresen, Maike und Christian Nowak |
| Page from | 53 |
| Page to | 67 |
| Location | Heidelberg |
| Publisher | Springer |
| Year | 2015 |
Associations
- People
- Güntürkün, Baris Pascal (Details)
- External
- Haumann, Till (Ruhr-University of Bochum, Germany)
- Lukasczyk, Alfred (Evonik Industries AG, Germany)
- Organization
- Marketing DP (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5324 Organizational research (Details)
- 5352 Human resource management, personnel management (Details)
- 5532 Applied psychology (Details)