Quotation Güntürkün, Baris Pascal, Haumann, Till, Lukasczyk, Alfred. 2015. How to Evaluate Employer Brands: A Monetary Approach. In: Human Resource Management Practices – Assessing Added Value, Hrsg. Andresen, Maike und Christian Nowak , S. 53-67. Heidelberg: Springer.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language German
Title How to Evaluate Employer Brands: A Monetary Approach
Title of whole publication Human Resource Management Practices ¿ Assessing Added Value
Editor Andresen, Maike und Christian Nowak
Page from 53
Page to 67
Location Heidelberg
Publisher Springer
Year 2015

Associations

People
Güntürkün, Baris Pascal (Details)
External
Haumann, Till (Ruhr-University of Bochum, Germany)
Lukasczyk, Alfred (Evonik Industries AG, Germany)
Organization
Marketing DP (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
5324 Organizational research (Details)
5352 Human resource management, personnel management (Details)
5532 Applied psychology (Details)
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