Quotation Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura-Marie, Wieseke, Jan. 2014. Engaging Customers in Co-Production Processes: How Value Enhancing and Intensity Reducing Communication. In AMA Winter Marketing Educators' Conference 2014: Engaging Customers, AMA Educators Proceedings Volume 25, Hrsg. Gary Hunter, Tom Steenburgh, S. N-2-N-4. Orlando, Florida, USA: American Marketing Association.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Engaging Customers in Co-Production Processes: How Value Enhancing and Intensity Reducing Communication
Title of whole publication AMA Winter Marketing Educators' Conference 2014: Engaging Customers, AMA Educators Proceedings Volume 25
Editor Gary Hunter, Tom Steenburgh
Page from N-2
Page to N-4
Location Orlando, Florida, USA
Publisher American Marketing Association
Year 2014

Associations

People
Güntürkün, Baris Pascal (Details)
External
Haumann, Till (Ruhr-University of Bochum, Germany)
Schons, Laura-Marie (University of Mannheim, Germany)
Wieseke, Jan (Ruhr-University of Bochum, Germany)
Organization
Marketing DP (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5315 Commercial science (Details)
5320 Marketing (Details)
5321 Market research (Details)
5532 Applied psychology (Details)
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