Quotation Spicko, Gerlinde. 2014. Eine Zeitreise: 60. Jahrgang "transfer - Werbeforschung und Praxis" Transfer. Werbeforschung & Praxis (3), 8-13.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Eine Zeitreise: 60. Jahrgang "transfer - Werbeforschung und Praxis"
Number 3
Year 2014
Page from 8
Page to 13
DOI na

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Spicko, Gerlinde (Details)
Organization
Marketing and Consumer Research IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
5338 Science of advertising (Details)
5954 Knowledge management (Details)
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