Quotation Kaiser, Ulrike, Schreier, Martin, Janiszeweski, Chris. 2015. Customization Can Improve Your Performance: The Motivational Consequences of the Self-expressive Customization of a Product. ACR North American Conference, New Orleans, Vereinigte Staaten/USA, 01.10-04.10.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Customization Can Improve Your Performance: The Motivational Consequences of the Self-expressive Customization of a Product
Event ACR North American Conference
Year 2015
Date 01.10-04.10
Country United States/USA
Location New Orleans

Associations

People
Kaiser, Ulrike (Details)
Schreier, Martin (Details)
External
Janiszeweski, Chris (University of Florida, United States/USA)
Organization
Marketing Management IN (Details)
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