Quotation Townsend, Claudia, Kaiser, Ulrike, Schreier, Martin. 2015. User Design Through Self-Customization. In: The Cambridge Handbook of Consumer Psychology, Hrsg. M. Norton, D. Rucker and C. Lamberton, S. 233-254. New York: Cambridge University Press.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title User Design Through Self-Customization
Title of whole publication The Cambridge Handbook of Consumer Psychology
Editor M. Norton, D. Rucker and C. Lamberton
Page from 233
Page to 254
Location New York
Publisher Cambridge University Press
Year 2015

Associations

People
Kaiser, Ulrike (Details)
Schreier, Martin (Details)
External
Townsend, Claudia (University of Miami, United States/USA)
Organization
Marketing Management IN (Details)
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