Quotation Franke, Nikolaus and Keinz, Peter and Taudes, Alfred and Funke, Thomas. 2015. The effectiveness of firm-controlled supporters to pacify online firestorms: A case-based simulation of the Playmobil customize-it incident. AESCS 2015 . The 9th International Workshop on Agent-based Approach in Economic and Social Complex Systems, Bali, Indonesien, 9.9.-11.9.


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Abstract

We examine the effectiveness of employing firm-controlled supporters to pacify online firestorms via a case-based agent-based model of the Playmobile customize.it firestorm. We enrich traditional opinion dynamics models by integrating empirically observed aspects and use real-world data to calibrate and validate the model. Our simulations show that even a single firm-controlled supporter may significantly help pacify the conflict. Moreover, such a firm-controlled infiltrator does not even have to be an “opinion leader” within the community in order to calm a conflict within a community.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The effectiveness of firm-controlled supporters to pacify online firestorms: A case-based simulation of the Playmobil customize-it incident
Event AESCS 2015 . The 9th International Workshop on Agent-based Approach in Economic and Social Complex Systems
Year 2015
Date 9.9.-11.9.
Country Indonesia
Location Bali
URL http://www.paaa.asia/aescs2015/

Associations

People
Franke, Nikolaus (Details)
Keinz, Peter (Details)
Taudes, Alfred (Details)
Funke, Thomas (Former researcher)
Organization
Produktionsmanagement (Taudes) (Details)
Research Institute for Supply Chain Management FI (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
1109 Information and data processing (Details)
1121 Operations research (Details)
1122 Artificial intelligence (Details)
5306 Business data processing (Details)
5310 Manufacturing (Details)
5316 Industrial management (Details)
5333 Business management (Details)
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