Quotation Shi, Linda , Quin, Yao, Stöttinger, Barbara. 2015. The New Kid on the Block – How do Demand Drivers for Shanzhai Products differ from Counterfeits? CIMaR Annual Conference, Wien, Österreich, 13.05.-15.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The New Kid on the Block ¿ How do Demand Drivers for Shanzhai Products differ from Counterfeits?
Event CIMaR Annual Conference
Year 2015
Date 13.05.-15.05.
Country Austria
Location Wien

Associations

People
Stöttinger, Barbara (Details)
External
Quin, Yao (University of Macao, China)
Shi, Linda (University of Victoria, Canada)
Organization
WU Executive Academy WE (Details)
International Marketing Management IN (Details)
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