Quotation Valta, Manuela , Vianelli, Donata, Stöttinger, Barbara. 2015. Aesthetic Design: The role of (in)congruent brand-retail settings on consumer brand purchase intentions. 12th Annual SIM Conference, Torino, Italien, 22.10.-23.10.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Aesthetic Design: The role of (in)congruent brand-retail settings on consumer brand purchase intentions
Event 12th Annual SIM Conference
Year 2015
Date 22.10.-23.10.
Country Italy
Location Torino

Associations

People
Stöttinger, Barbara (Details)
External
Valta, Manuela (University of Trieste, Italy)
Vianelli, Donata (University of Triest, Italy)
Organization
WU Executive Academy WE (Details)
International Marketing Management IN (Details)
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