Weitzl, Wolfgang, Zniva, Robert, Einwiller, Sabine, Beldad, Ardion. 2016. Success Factors of Brand Communication on Facebook. In Proceedings of the Annual Conference of the Academy of Marketing Science, Hrsg. Academy of Marketing Science, 0-0. Orlando, FL: None.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Success Factors of Brand Communication on Facebook |
| Title of whole publication | Proceedings of the Annual Conference of the Academy of Marketing Science |
| Editor | Academy of Marketing Science |
| Page from | 0 |
| Page to | 0 |
| Location | Orlando, FL |
| Year | 2016 |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- Zniva, Robert (Details)
- External
- Beldad, Ardion (University of Twente, Netherlands)
- Einwiller, Sabine (University of Vienna, Austria)
- Organization
- Marketing DP (Details)
- Institute for Retailing & Data Science IN (Details)