Weitzl, Wolfgang, Zniva, Robert, Einwiller, Sabine, Beldad, Ardion. 2016. Success Factors of Brand Communication on Facebook. In Proceedings of the Annual Conference of the Academy of Marketing Science, Hrsg. Academy of Marketing Science, 0-0. Orlando, FL: None.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Success Factors of Brand Communication on Facebook |
Title of whole publication | Proceedings of the Annual Conference of the Academy of Marketing Science |
Editor | Academy of Marketing Science |
Page from | 0 |
Page to | 0 |
Location | Orlando, FL |
Year | 2016 |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- Zniva, Robert (Details)
- External
- Beldad, Ardion (University of Twente, Netherlands)
- Einwiller, Sabine (University of Vienna, Austria)
- Organization
- Marketing DP (Details)
- Institute for Retailing & Data Science IN (Details)