Floh, Arne, Koller, Monika, Reutterer, Thomas, Zauner, Alexander. 2015. Measuring spill-over effects of functionally integrated product-service-bundles - an experimental study. In Proceedings of the 44th EMAC Conference, Hrsg. European Marketing Academy (EMAC), S. - . Leuven: None.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Measuring spill-over effects of functionally integrated product-service-bundles - an experimental study. |
| Title of whole publication | Proceedings of the 44th EMAC Conference |
| Editor | European Marketing Academy (EMAC) |
| Page from | |
| Page to | |
| Location | Leuven |
| Year | 2015 |
Associations
- People
- Floh, Arne (Details)
- Koller, Monika (Details)
- Reutterer, Thomas (Details)
- Zauner, Alexander (Former researcher)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research Institute for Computational Methods FI (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5301 Distributive trades (Details)
- 5307 Business and management economics (Details)
- 5315 Commercial science (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)