Quotation Floh, Arne, Koller, Monika, Reutterer, Thomas, Zauner, Alexander. 2015. Measuring spill-over effects of functionally integrated product-service-bundles - an experimental study. In Proceedings of the 44th EMAC Conference, Hrsg. European Marketing Academy (EMAC), S. - . Leuven: None.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Measuring spill-over effects of functionally integrated product-service-bundles - an experimental study.
Title of whole publication Proceedings of the 44th EMAC Conference
Editor European Marketing Academy (EMAC)
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Location Leuven
Year 2015

Associations

People
Floh, Arne (Former researcher)
Koller, Monika (Details)
Reutterer, Thomas (Details)
Zauner, Alexander (Details)
Organization
Service Marketing and Tourism IN (Details)
Research Institute for Computational Methods FI (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5301 Distributive trades (Details)
5307 Business and management economics (Details)
5315 Commercial science (Details)
5320 Marketing (Details)
5321 Market research (Details)
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