Quotation Awanis, Sandra, Cui, C., Schlegelmilch, Bodo B. 2015. The Myth of Self-Centeredness in Materialism: Reconciling Collectivism and Materialism in Asia. In Proceedings of the 2015 Academy of Marketing Science World Marketing Congress, Hrsg. Academy of Marketing Science World Marketing Congress, 10-15. Bari: None.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The Myth of Self-Centeredness in Materialism: Reconciling Collectivism and Materialism in Asia
Title of whole publication Proceedings of the 2015 Academy of Marketing Science World Marketing Congress
Editor Academy of Marketing Science World Marketing Congress
Page from 10
Page to 15
Location Bari
Year 2015

Associations

People
Schlegelmilch, Bodo B. (Details)
External
Awanis, Sandra (Lancaster University, United Kingdom)
Cui, C. (Manchester University, United Kingdom)
Organization
International Marketing Management IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
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