Quotation Mitchell, Vince V.-W., Schlegelmilch, Bodo B., Mone, S.-D. 2016. Why should I attend? The Value of Business Networking Events. Industrial Marketing Management, 52 (1), 100-108.


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Abstract

Despite an increasing variety of technological means enabling business people to exchange information without ever meeting in person, the events industry continues to grow. To help to understand why this is, a study was conducted based on 35 in-depth interviews with attendees and event organizers. The findings highlight the main types of value individuals extracted and identify the implications for measurement practice for what, where, how and when to assess value. These insights can help in determining the ROI of networking events for businesses. Keywords Value creation; Qualitative methods; Measurement; ROI

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Industrial Marketing Management
Citation Index SSCI
WU-Journal-Rating new MAR-B, STRAT-B, WH-B
Language English
Title Why should I attend? The Value of Business Networking Events.
Volume 52
Number 1
Year 2016
Page from 100
Page to 108
Reviewed? Y
DOI http://dx.doi.org/10.1016/j.indmarman.2015.05.014
Open Access N

Associations

People
Schlegelmilch, Bodo B. (Details)
External
Mitchell, Vince V.-W. (United Kingdom)
Mone, S.-D.
Organization
International Marketing Management IN (Details)
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