Quotation Schlegelmilch, Bodo B. 2016. Global Marketing Strategy - An Executive Digest. Springer International Publishing Switzerland (249 pages): Springer.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book (monograph)
Language English
Title Global Marketing Strategy - An Executive Digest
Location Springer International Publishing Switzerland (249 pages)
Publisher Springer
Year 2016
URL http://www.springer.com/de/book/9783319262772
ISBN 978-3-319-26279-6

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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