Göke, Regina. 2017. The language of marketing. In: Handbook of business communication. Linguistic approaches, Hrsg. Rainer, Franz; Mautner, Gerlinde, 491-512. Boston, Berlin: De Gruyter Mouton.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | The language of marketing |
| Title of whole publication | Handbook of business communication. Linguistic approaches |
| Editor | Rainer, Franz; Mautner, Gerlinde |
| Page from | 491 |
| Page to | 512 |
| Location | Boston, Berlin |
| Publisher | De Gruyter Mouton |
| Year | 2017 |
| Reviewed? | Y |
Associations
- People
- Göke, Regina (Details)
- Organization
- Institute for Romance Languages IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 6611 Linguistics (Details)
- 6615 Romance studies (Details)
- 6619 Lexicography (Details)
- 6625 Technical language studies (Details)
- 6629 Terminology (Details)
- 6634 Cognitive linguistics (Details)