Quotation Göke, Regina. 2017. The language of marketing. In: Handbook of business communication. Linguistic approaches, Hrsg. Rainer, Franz; Mautner, Gerlinde, 491-512. Boston, Berlin: De Gruyter Mouton.




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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title The language of marketing
Title of whole publication Handbook of business communication. Linguistic approaches
Editor Rainer, Franz; Mautner, Gerlinde
Page from 491
Page to 512
Location Boston, Berlin
Publisher De Gruyter Mouton
Year 2017
Reviewed? Y


Göke, Regina (Details)
Institute for Romance Languages IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
6611 Linguistics (Details)
6615 Romance studies (Details)
6619 Lexicography (Details)
6625 Technical language studies (Details)
6629 Terminology (Details)
6634 Cognitive linguistics (Details)
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