Quotation Weitzl, Wolfgang, Zniva, Robert, Beldrad, Ardion. 2015. Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence. ANZMAC 2015, Sydney, Australien, 30.11.-02.12.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence
Event ANZMAC 2015
Year 2015
Date 30.11.-02.12.
Country Australia
Location Sydney
URL https://www.business.unsw.edu.au/Campaigns/anzmac2015

Associations

People
Weitzl, Wolfgang (Former researcher)
Zniva, Robert (Details)
External
Beldrad, Ardion (University of Twente, Netherlands)
Organization
Retailing and Marketing IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5301 Distributive trades (Details)
5307 Business and management economics (Details)
5315 Commercial science (Details)
5320 Marketing (Details)
5321 Market research (Details)
5703 Demography (Details)
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