Quotation Mayerhofer, Wolfgang. 2015. Wirken Advertorials besser als Anzeigen (Mafo-Splitter). Transfer. Werbeforschung & Praxis 61 (3): 47-49.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
Language German
Title Wirken Advertorials besser als Anzeigen (Mafo-Splitter)
Volume 61
Number 3
Year 2015
Page from 47
Page to 49

Associations

People
Mayerhofer, Wolfgang (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
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