Quotation Zablocki, Agnieszka, Schlegelmilch, Bodo B., Houston, Michael. 2015. Forming of Brand Attitudes in the Online Environment. 44th EMAC Conference, Leuven, Belgien, 26.05-29.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Poster presented at an academic conference or symposium
Language English
Title Forming of Brand Attitudes in the Online Environment
Event 44th EMAC Conference
Date 26.05-29.05
Location Leuven
Country Belgium
Year 2015

Associations

People
Zablocki, Agnieszka (Former researcher)
Schlegelmilch, Bodo B. (Details)
External
Houston, Michael
Organization
International Marketing Management IN (Details)
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