Buber, Renate. 2015. Marketing. In: Management der Nonprofit-Organisation. Bewährte Instrumente im praktischen Einsatz, Hrsg. Eschenbach, Rolf/Horak, Christian/Meyer, Michael/Schober, Christian, 36-68. Stuttgart: Schäffer Poeschel.

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Publication's profile

Status of publication	Published
Affiliation	WU
Type of publication	Chapter in edited volume
Language	German
Title	Marketing
Title of whole publication	Management der Nonprofit-Organisation. Bewährte Instrumente im praktischen Einsatz
Editor	Eschenbach, Rolf/Horak, Christian/Meyer, Michael/Schober, Christian
Page from	36
Page to	68
Location	Stuttgart
Publisher	Schäffer Poeschel
Year	2015

Associations

People: Buber, Renate (Details)
Organization: Institute for Nonprofit Management IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria'): 5300 Economics (Details); 5320 Marketing (Details); 5363 Non-profit-sector research (NPO, NPI) (Details)

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