Quotation Buber, Renate. 2015. Marketing. In: Management der Nonprofit-Organisation. Bewährte Instrumente im praktischen Einsatz, Hrsg. Eschenbach, Rolf/Horak, Christian/Meyer, Michael/Schober, Christian, 36-68. Stuttgart: Schäffer Poeschel.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language German
Title Marketing
Title of whole publication Management der Nonprofit-Organisation. Bewährte Instrumente im praktischen Einsatz
Editor Eschenbach, Rolf/Horak, Christian/Meyer, Michael/Schober, Christian
Page from 36
Page to 68
Location Stuttgart
Publisher Schäffer Poeschel
Year 2015

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People
Buber, Renate (Details)
Organization
Institute for Nonprofit Management IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5320 Marketing (Details)
5363 Non-profit-sector research (NPO, NPI) (Details)
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