Buber, Renate. 2015. Marketing. In: Management der Nonprofit-Organisation. Bewährte Instrumente im praktischen Einsatz, Hrsg. Eschenbach, Rolf/Horak, Christian/Meyer, Michael/Schober, Christian, 36-68. Stuttgart: Schäffer Poeschel.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Chapter in edited volume |
Language | German |
Title | Marketing |
Title of whole publication | Management der Nonprofit-Organisation. Bewährte Instrumente im praktischen Einsatz |
Editor | Eschenbach, Rolf/Horak, Christian/Meyer, Michael/Schober, Christian |
Page from | 36 |
Page to | 68 |
Location | Stuttgart |
Publisher | Schäffer Poeschel |
Year | 2015 |