Weitzl, Wolfgang and Zniva, Robert and Beldad, Ardion. 2016. It is All a Matter of Trust: The Importance and Role of Consumer Trust in eWOM. In Proceedings of the 2016 AMA Winter Conference, Hrsg. American Marketing Association, S. C-105-C-105. Las Vegas, NV: None.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | It is All a Matter of Trust: The Importance and Role of Consumer Trust in eWOM |
Title of whole publication | Proceedings of the 2016 AMA Winter Conference |
Editor | American Marketing Association |
Page from | C-105 |
Page to | C-105 |
Location | Las Vegas, NV |
Year | 2016 |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- Zniva, Robert (Details)
- External
- Beldad, Ardion (University of Twente, Netherlands)
- Organization
- Marketing DP (Details)
- Institute for Retailing & Data Science IN (Details)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5320 Marketing (Details)