Quotation Lampe, Markus, Sharp, Paul. 2014. Greasing the Wheels of Rural Transformation? Margarine and the Competition for the British Butter Market.. Economic History Review 67 (3): 769-792.


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Abstract

This article considers an example of the impact of a new good on producers of close substitutes: the invention of margarine and its rapid introduction into the British market from the mid-1870s. This presented a challenge to the traditional suppliers of that market, butter producers from different European countries. We argue that the capacity to react quickly to the appearance of this cheap substitute by improving quality and establishing product differentiation was critical for the fortunes of butter producers. This is illustrated by a discussion of the different reactions to margarine and quality upgrading in Ireland, Denmark, and the Netherlands. A statistical analysis using monthly data for Britain from 1881-7 confirms that margarine had a greater impact on the price of poor quality butter than that of high quality butter, presumably because it was a stronger substitute.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Economic History Review
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new VW-D, WH-A
Language English
Title Greasing the Wheels of Rural Transformation? Margarine and the Competition for the British Butter Market.
Volume 67
Number 3
Year 2014
Page from 769
Page to 792
Reviewed? Y
URL http://onlinelibrary.wiley.com/doi/10.1111/1468-0289.12046/abstract

Associations

People
Lampe, Markus (Details)
External
Sharp, Paul (Syddansk Universitet, Denmark)
Organization
Institute for Economic and Social History IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
6521 Economic history (Details)
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