Quotation Thürridl, Carina, Kamleitner, Bernadette. 2015. Your 15 Minutes of Fame: How Public Recognition Boosts Psychological Ownership in Reward-Based Crowdfunding. Association of Consumer Research, New Orleans, LA, Vereinigte Staaten/USA, 01.10.-04.10..


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Abstract

We investigate the psychological effects of recognition in crowdfunding. Across three studies we show that in particular public recognition increases psychological ownership, which subsequently elicits approach behavior. Moreover, we uncover conditions under which recognition is most effective as a strategy in crowdfunding.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Your 15 Minutes of Fame: How Public Recognition Boosts Psychological Ownership in Reward-Based Crowdfunding
Event Association of Consumer Research
Year 2015
Date 01.10.-04.10.
Country United States/USA
Location New Orleans, LA
URL http://www.acrweb.org

Associations

People
Thürridl, Carina (Details)
Kamleitner, Bernadette (Details)
Organization
Marketing and Consumer Research IN (Details)
Competence Center for Sustainability Transformation and Responsibility WE (Details)
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