Quotation Thürridl, Carina, Kamleitner, Bernadette. 2015. Empowered: The Psychological Effect of Empowerment Messages on Consumers Behavioral Intentions in Crowdfunding. Association of Consumer Research, New Orleans, LA, Vereinigte Staaten/USA, 01.10.-04.10.


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Abstract

We explore how project initiators in crowdfunding may use empowerment messages to turn consumers into investors. A 2x5 mixed factorial experiment reveals that empowerment increases psychological ownership, which in turn positively impacts consumers willingness to fund. Our findings are equally important for theory and practice and may inspire further research.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Poster presented at an academic conference or symposium
Language English
Title Empowered: The Psychological Effect of Empowerment Messages on Consumers Behavioral Intentions in Crowdfunding
Event Association of Consumer Research
Date 01.10.-04.10.
Location New Orleans, LA
Country United States/USA
Year 2015
URL http://www.acrweb.org

Associations

People
Thürridl, Carina (Details)
Kamleitner, Bernadette (Details)
Organization
Marketing and Consumer Research IN (Details)
Competence Center for Sustainability Transformation and Responsibility WE (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
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