Quotation Ruzeviciute, Ruta, Kamleitner, Bernadette. 2015. Blitz talk: Bringing the product closer: The effect of scented advertising on perceived psychological distance and product evaluation . ACR North American Conference, New Orleans, Vereinigte Staaten/USA, 01.10-04.10.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Blitz talk: Bringing the product closer: The effect of scented advertising on perceived psychological distance and product evaluation
Event ACR North American Conference
Year 2015
Date 01.10-04.10
Country United States/USA
Location New Orleans

Associations

People
Ruzeviciute, Ruta (Former researcher)
Kamleitner, Bernadette (Details)
Organization
Marketing and Consumer Research IN (Details)
Competence Center for Sustainability Transformation and Responsibility WE (Details)
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