Gineikiene, Justina, Schlegelmilch, Bodo B., Ruzeviciute, Ruta. 2015. Healthiness by Default in Domestic and Foreign Food Products Choices. In Proceedings of the 44th European Marketing Academy, Hrsg. European Marketing Academy, 10-15. Leuven: None.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Healthiness by Default in Domestic and Foreign Food Products Choices |
Title of whole publication | Proceedings of the 44th European Marketing Academy |
Editor | European Marketing Academy |
Page from | 10 |
Page to | 15 |
Location | Leuven |
Year | 2015 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Ruzeviciute, Ruta (Former researcher)
- External
- Gineikiene, Justina (ISM University of Management and Economics, Lithuania)
- Organization
- Institute for International Marketing Management IN (Details)
- Institute for Marketing and Consumer Research IN (Details)