Quotation Ruzeviciute, Ruta. 2014. Awareness of scent in advertising: How do implicit olfactory cues affect product evaluation?. Conference on Understanding the Customer’s Sensory Experience, Philadelphia, Vereinigte Staaten/USA, 05.06.-06.06.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Poster presented at an academic conference or symposium
Language English
Title Awareness of scent in advertising: How do implicit olfactory cues affect product evaluation?
Event Conference on Understanding the Customer’s Sensory Experience
Date 05.06.-06.06
Location Philadelphia
Country United States/USA
Year 2014

Associations

People
Ruzeviciute, Ruta (Former researcher)
Organization
Institute for Marketing and Consumer Research IN (Details)
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