Quotation Stahl, Günter, Tung, Rosalie. 2015. Towards a more balanced treatment of culture in international business studies: The need for positive cross-cultural scholarship. Journal of International Business Studies JIBS 46, 391-414.


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Abstract

The results of a content analysis of 1141 articles published in the Journal of International Business Studies over a 24-year time period (1989–2012) reveal that a pervasive tendency exists in the international business (IB) literature towards emphasizing the adverse outcomes associated with cultural differences more than the positive effects. We argue that this imbalance is not an accurate reflection of the reality of cross-cultural contact in IB and that it has hindered our understanding of the processes and conditions that help organizations leverage the benefits of cultural differences in a wide range of contexts. We offer several explanations for the predominance of the negative over the positive in theory and research on culture in IB; and, using a Positive Organizational Scholarship lens couched in the context of March’s (1991) exploration vs exploitation organizational learning framework, highlight a complementary perspective, namely the idea that cultural differences can be an asset, not just a liability in a range of IB contexts. We conclude by offering an integrative framework within which both positive and negative effects of cultural differences can be understood and provide a road map for future research on culture in IB.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of International Business Studies JIBS
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new FIN-A, MAN-A+, STRAT-A, VW-A, WH-A
Language English
Title Towards a more balanced treatment of culture in international business studies: The need for positive cross-cultural scholarship
Volume 46
Year 2015
Page from 391
Page to 414
Reviewed? Y
DOI http://dx.doi.org/10.1057/jibs.2014.68

Associations

People
Stahl, Günter (Details)
External
Tung, Rosalie
Organization
Institute for International Business (Stahl) (Details)
Competence Center for Sustainability Transformation and Responsibility WE (Details)
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