Quotation Mayerhofer, Wolfgang. 2015. Einfluss von Eltern auf Markenentscheidungen junger Erwachsener (Mafo-Splitter). transfer - Werbeforschung & Praxis 61 (1): 51-53.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Einfluss von Eltern auf Markenentscheidungen junger Erwachsener (Mafo-Splitter)
Volume 61
Number 1
Year 2015
Page from 51
Page to 53

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People
Mayerhofer, Wolfgang (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
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