Quotation Floh, Arne, Koller, Monika, Reutterer, Thomas, Zauner, Alexander. 2015. Measuring spill-over effects of functionally integrated product-service-bundles - an experimental study. EMAC, Leuven, Belgien, 27.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Measuring spill-over effects of functionally integrated product-service-bundles - an experimental study
Event EMAC
Year 2015
Date 27.05
Country Belgium
Location Leuven

Associations

People
Floh, Arne (Details)
Koller, Monika (Details)
Reutterer, Thomas (Details)
Zauner, Alexander (Details)
Organization
Service Marketing and Tourism IN (Details)
Marketing Management IN (Details)
Marketing DP (Details)
Research Institute for Computational Methods FI (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5320 Marketing (Details)
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