Quotation Samiee, Saeed, Leonidou, Leonidas, Aykol, Bilge, Stöttinger, Barbara, Cristodoulides, Paul. 2015. Fifty Years of Empirical Research on Country-of-Origin Effects on Consumer Behavior: A Meta-Analysis,. AMS World Marketing Congress, Bari, Italien, 14.7.-18.7..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Fifty Years of Empirical Research on Country-of-Origin Effects on Consumer Behavior: A Meta-Analysis,
Event AMS World Marketing Congress
Year 2015
Date 14.7.-18.7.
Country Italy
Location Bari

Associations

People
Stöttinger, Barbara (Details)
External
Aykol, Bilge (Dokuz Eylul University, Turkey)
Cristodoulides, Paul (Technical University of Cyprus, Cyprus)
Leonidou, Leonidas (University of Cyprus, Cyprus)
Samiee, Saeed (University of Oklahoma, United States/USA)
Organization
International Marketing Management IN (Details)
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