Quotation Valta, Manuela, Vianelli, Donata, Stöttinger, Barbara. 2015. New perspectives on the interplay between in-store and out-of-store brand factors across multiple retail contexts: Consumer response to luxury brand experiences. Global Fashion Management Conference, Florence, Italien, 25.6. - 28.6..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title New perspectives on the interplay between in-store and out-of-store brand factors across multiple retail contexts: Consumer response to luxury brand experiences
Event Global Fashion Management Conference
Year 2015
Date 25.6. - 28.6.
Country Italy
Location Florence

Associations

People
Stöttinger, Barbara (Details)
External
Valta, Manuela (Università di Trieste, Italy)
Vianelli, Donata (Università di Trieste, Italy)
Organization
International Marketing Management IN (Details)
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