Quotation Zauner, Alexander, Koller, Monika, Hatak, Isabella. 2015. Customer Perceived Value - Conceptualization and Avenues for Future Research. Cogent Psychology 2 1-17. http://dx.doi.org/10.1080/23311908.2015.1061782.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Cogent Psychology
Language English
Title Customer Perceived Value - Conceptualization and Avenues for Future Research
Volume 2
Year 2015
URL http://dx.doi.org/10.1080/23311908.2015.1061782

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Zauner, Alexander (Details)
Koller, Monika (Details)
Hatak, Isabella (Details)
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Institute for Small Business Management and Entrepreneurship IN (Details)
Marketing Management IN (Details)
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