Quotation Weitzl, Wolfgang, Zniva, Robert. 2015. Towards a Better Understanding and Measurement Of Real Consumers Trust in Electronic Word-of-Mouth. In Proceeding of the 6th EMAC Regional Conference, Hrsg. European Marketing Academy, ---. Vienna:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Towards a Better Understanding and Measurement Of Real Consumers Trust in Electronic Word-of-Mouth
Title of whole publication Proceeding of the 6th EMAC Regional Conference
Editor European Marketing Academy
Page from -
Page to -
Location Vienna
Year 2015

Associations

People
Weitzl, Wolfgang (Former researcher)
Zniva, Robert (Details)
Organization
Marketing DP (Details)
Retailing and Marketing IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5320 Marketing (Details)
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