Weitzl, Wolfgang, Zniva, Robert. 2015. Towards a Better Understanding and Measurement Of Real Consumers Trust in Electronic Word-of-Mouth. In Proceeding of the 6th EMAC Regional Conference, Hrsg. European Marketing Academy, ---. Vienna:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Towards a Better Understanding and Measurement Of Real Consumers Trust in Electronic Word-of-Mouth |
| Title of whole publication | Proceeding of the 6th EMAC Regional Conference |
| Editor | European Marketing Academy |
| Page from | - |
| Page to | - |
| Location | Vienna |
| Year | 2015 |