Quotation Weitzl, Wolfgang, Zniva, Robert, Wagner, Udo. 2015. The Influence of Marketers´and Consumer´s Voices in the Era of Social Media. In Proceedings of the European Marketing Academy 2015 Annual Meeting, Hrsg. European Marketing Academy, ---. Leuven, BE:


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The Influence of Marketers´and Consumer´s Voices in the Era of Social Media
Title of whole publication Proceedings of the European Marketing Academy 2015 Annual Meeting
Editor European Marketing Academy
Page from -
Page to -
Location Leuven, BE
Year 2015

Associations

People
Weitzl, Wolfgang (Former researcher)
Zniva, Robert (Details)
External
Wagner, Udo (University of Vienna, Austria)
Organization
Marketing DP (Details)
Retailing and Marketing IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5307 Business and management economics (Details)
Google Scholar: Search