Quotation Jaklic, A. , Dikova, Desislava, Burger, A., Kuncic, A. 2016. What is beneficial for first-time SME-exporters from a transition economy: A diversified or a focused export-strategy? Journal of World Business 51 (2), 185-199.


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Abstract

We examine whether more focused or more diversified exporting is beneficial for first-time SME-exporters from a small European transition economy (TE). We test the impact of market (geographic) diversification, product diversification and export intensity (export volume) on firm performance. In addition, we test whether a complex export strategy – of simultaneous product- and market-diversification – is beneficial for TE SMEs. We use panel data of all reported, first-time Slovenian exporters in the period 1995–2010. We find that a diversified export strategy in terms of product, market and intensity is positively related to performance although with decreasing returns. Furthermore, a complex diversification strategy pays off for first time TE SME-exporters, but in a decreasing fashion.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of World Business
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new FIN-A, MAN-A, STRAT-B, VW-C, WH-A
Language English
Title What is beneficial for first-time SME-exporters from a transition economy: A diversified or a focused export-strategy?
Volume 51
Number 2
Year 2016
Page from 185
Page to 199
Reviewed? Y
DOI http://dx.doi.org/10.1016/j.jwb.2015.05.001

Associations

People
Dikova, Desislava (Details)
External
Burger, A.
Jaklic, A. (University of Ljubljana, Slovenia)
Kuncic, A. (University of Ljubljana, Slovenia)
Organization
Competence Center for Emerging Markets and CEE WE (Details)
Institute for International Business (Dikova) (Details)
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