Quotation Cesareo, Ludovica, Stöttinger, Barbara, Pastore, Alberto. Forthcoming. Real or counterfeit? Drivers, deterrents and coping mechanisms against online consumer deception. ACR Annual Conference, New Orleans, Vereinigte Staaten/USA, 01.10-04.10.2015.


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Abstract

Merchandise deception is the most common type of online fraud. This study joins evidences from consumers' experience with deceptive counterfeits online with the reference literature on perceived risks, e-trust and online deception to develop a causal model linking determinants, deterrents and coping mechanisms of consumers exposed to online merchandise deception.

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Publication's profile

Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Real or counterfeit? Drivers, deterrents and coping mechanisms against online consumer deception
Event ACR Annual Conference
Year 2015
Date 01.10-04.10.2015
Country United States/USA
Location New Orleans
URL http://www.acrweb.org/acr/Public/index.aspx

Associations

People
Stöttinger, Barbara (Details)
External
Cesareo, Ludovica (Sapienza University of Rome, Italy)
Pastore, Alberto (Sapienza University of Rome, Italy)
Organization
International Marketing Management IN (Details)
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