Quotation Shehu, Edlira, Abou Nabout, Nadia, Clement, Michel. 2015. The Risk of Advertising on Non-Premium Websites. Proceedings of the 37th INFORMS Marketing Science Conference, Boltimore, Vereinigte Staaten/USA, 17.06.-20.08..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The Risk of Advertising on Non-Premium Websites
Event Proceedings of the 37th INFORMS Marketing Science Conference
Year 2015
Date 17.06.-20.08.
Country United States/USA
Location Boltimore

Associations

People
Abou Nabout, Nadia (Details)
External
Clement, Michel
Shehu, Edlira
Organization
Interactive Marketing and Social Media IN (Details)
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