Quotation Valta, Manuela, Stöttinger, Barbara, Vianelli, Donata. 2014. Multichannel customer experience in retail settings: An integrated in-store and off-store approach. Annual Meeting for the Società Italiana Marketing, Modena, Italien, 18-19 September.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Multichannel customer experience in retail settings: An integrated in-store and off-store approach
Event Annual Meeting for the Società Italiana Marketing
Year 2014
Date 18-19 September
Country Italy
Location Modena

Associations

People
Stöttinger, Barbara (Details)
External
Valta, Manuela (Università di Trieste, Italy)
Vianelli, Donata (Università di Trieste, Italy)
Organization
International Marketing Management IN (Details)
Google Scholar: Search