Quotation Kamleitner, Bernadette, Ruzeviciute, Ruta. 2017. Transactions as trade-offs between costs and benefits. In: Routledge International Handbook of Consumer Psychology, Hrsg. Cathrine V. Jansson-Boyd & Magdalena J. Zawisza, 411-428. New York: Routledge.


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Abstract

Consumer behaviour often involves a factual tradeoff between costs and benefits. Going to the theatre involves obtaining a potentially entertaining and fun experience in return for a certain amount of money and the hassle involved in getting the ticket. Borrowing a pint of milk from a neighbour involves the benefits of being able to have a café latte or a happy pet cat. It also involves having to leave the couch and it may mean incurring some social debt to the neighbour who may come knocking to get your last drop of milk another time.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Transactions as trade-offs between costs and benefits
Title of whole publication Routledge International Handbook of Consumer Psychology
Editor Cathrine V. Jansson-Boyd & Magdalena J. Zawisza
Page from 411
Page to 428
Location New York
Publisher Routledge
Year 2017
Reviewed? Y
URL https://www.routledge.com/Routledge-International-Handbook-of-Consumer-Psychology/Jansson-Boyd-Zawisza/p/book/9781138846494
ISBN 9781138846494

Associations

People
Kamleitner, Bernadette (Details)
Ruzeviciute, Ruta (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
Competence Center for Sustainability Transformation and Responsibility WE (Details)
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