Quotation Gruber, Verena, Schlegelmilch, Bodo B. 2015. MNEs' Regional Headquarters and their CSR Agenda in the African Context. International Marketing Review, 32 (5), 576-602.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Marketing Review
Citation Index SSCI
WU-Journal-Rating new MAR-B, STRAT-B, WH-B
Language English
Title MNEs' Regional Headquarters and their CSR Agenda in the African Context.
Volume 32
Number 5
Year 2015
Page from 576
Page to 602
Reviewed? Y
URL http://www.emeraldinsight.com/doi/full/10.1108/IMR-03-2014-0100
DOI http://dx.doi.org/10.1108/IMR-03-2014-0100
Open Access N

Associations

People
Gruber, Verena (Former researcher)
Schlegelmilch, Bodo B. (Details)
Organization
International Marketing Management IN (Details)
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