Quotation Dahl, Darren, Fuchs, Christoph, Schreier, Martin. 2015. Why and when consumers prefer products of user-driven firms. 45. Jahrestagung der Wissenschaftlichen Kommission Marketing, Wien, Österreich, 29.01.-30.01.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Why and when consumers prefer products of user-driven firms
Event 45. Jahrestagung der Wissenschaftlichen Kommission Marketing
Year 2015
Date 29.01.-30.01.
Country Austria
Location Wien

Associations

People
Schreier, Martin (Details)
External
Dahl, Darren
Fuchs, Christoph
Organization
Marketing Management IN (Details)
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