Quotation Penz, Elfriede and Kirchler, Erich. 2015. Impact of Spouses' Past Influence Patterns on Economic Decision Making: A Couple's Diary Technique Applied in Vietnamese Households. In: Psychology of the Asian Consumer, Hrsg. Bernd Schmitt & Leonard Lee, S. 97-101. New York: Routledge.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Impact of Spouses' Past Influence Patterns on Economic Decision Making: A Couple's Diary Technique Applied in Vietnamese Households
Title of whole publication Psychology of the Asian Consumer
Editor Bernd Schmitt & Leonard Lee
Page from 97
Page to 101
Location New York
Publisher Routledge
Year 2015
ISBN 978-0765646477

Associations

People
Penz, Elfriede (Details)
External
Kirchler, Erich (Universtit├Ąt Wien, Austria)
Organization
International Marketing Management IN (Details)
Competence Center for Empirical Research Methods WE (Details)
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