Quotation Stöttinger, Barbara, Cesareo, Ludovica. 2014. It is counterfeits that consumers love!? Exploring the phenomenon in the digital environment. AMS Annual Conference, Indianapolis, Vereinigte Staaten/USA, 21.05.-23.05.2014.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title It is counterfeits that consumers love!? Exploring the phenomenon in the digital environment
Event AMS Annual Conference
Year 2014
Date 21.05.-23.05.2014
Country United States/USA
Location Indianapolis

Associations

People
Stöttinger, Barbara (Details)
External
Cesareo, Ludovica (La Sapienza - University/Rome, Italy)
Organization
International Marketing Management IN (Details)
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