Quotation Gruber, Verena. 2014. In the mood for doing good? How affective states and benefit types influence consumers' decision making with regards to sustainable products. ACR North American Conference, Baltimore, Vereinigte Staaten/USA, 23.10-26.10.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title In the mood for doing good? How affective states and benefit types influence consumers' decision making with regards to sustainable products
Event ACR North American Conference
Year 2014
Date 23.10-26.10
Country United States/USA
Location Baltimore

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Gruber, Verena (Details)
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Institute for International Marketing Management IN (Details)
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