Quotation Wlömert, Nils, Eggers, Felix. 2016. Predicting New Service Adoption with Conjoint Analysis: External Validity of BDM-Based Incentive-Aligned and Dual Response Choice Designs. Marketing Letters 27 (1), 195-210.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Marketing Letters
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new MAR-A, STRAT-B, WH-B
Language English
Title Predicting New Service Adoption with Conjoint Analysis: External Validity of BDM-Based Incentive-Aligned and Dual Response Choice Designs
Volume 27
Number 1
Year 2016
Page from 195
Page to 210
Reviewed? Y
URL http://link.springer.com/article/10.1007/s11002-014-9326-x
DOI http://dx.doi.org/10.1007/s11002-014-9326-x

Associations

People
Wlömert, Nils (Details)
External
Eggers, Felix (University of Groningen, Netherlands)
Organization
Interactive Marketing and Social Media IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
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