Papies, Dominik, Eggers, Felix, Wlömert, Nils. 2011. Music for Free? How Free Ad-funded Downloads Affect Consumer Choice. Journal of the Academy of Marketing Science 39 (5): 777-794.
BibTeX
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Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Journal of the Academy of Marketing Science |
| Citation Index | SSCI |
| WU Journalrating 2009 | A |
| WU-Journal-Rating new | FIN-A, MAR-A+, STRAT-A, WH-A |
| Language | English |
| Title | Music for Free? How Free Ad-funded Downloads Affect Consumer Choice |
| Volume | 39 |
| Number | 5 |
| Year | 2011 |
| Page from | 777 |
| Page to | 794 |
Associations
- People
- Wlömert, Nils (Details)
- External
- Eggers, Felix (University of Groningen, Netherlands)
- Papies, Dominik (Universität Tübingen, Germany)
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)