Quotation Rauschnabel, P.A., Herz, M., Schlegelmilch, Bodo B., Ivens, B.S. 2015. Brands and Religious Labels: A Spillover Perspective. Journal of Marketing Management, 31 (11-12), 1285-1309.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Marketing Management
WU-Journal-Rating new MAR-C, STRAT-C
Language English
Title Brands and Religious Labels: A Spillover Perspective.
Volume 31
Number 11-12
Year 2015
Page from 1285
Page to 1309
Reviewed? Y
URL http://www.tandfonline.com/doi/abs/10.1080/0267257X.2015.1013489
DOI https://doi.org/10.1080/0267257X.2015.1013489
Open Access N

Associations

People
Schlegelmilch, Bodo B. (Details)
External
Herz, M.
Ivens, B.S.
Rauschnabel, P.A.
Organization
International Marketing Management IN (Details)
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